We Create Opportunity from Insight
We pinpoint your consumer’s experience and create untapped opportunities
GIO empowers brands to thrive by expanding their insights into international markets. By capturing qualitative marketing intelligence from around the globe, we help clients craft innovative strategies in marketing, brand architecture, packaging, retail, new product development, and global distribution.
Brand Strategy:
GIO strives to understand the core of your brand’s story and reflect that in the myriad of communication, including packaging, design, advertising, retailing and R&D.
User Experience:
We understand how consumers use products because we use them ourselves. We constantly integrate our “expert User” insights into our client’s products
Retail Analysis:
Allows GIO to consider deeply how or client’s products fit into the shopping environment whether that is brick & mortar or eCommerce.
Physical package shape:
Is a critical part of what the consumer sees. It represents touch, shape, ergonomics, space on shelf and is a reflection of the brand’s identity
We shop:
Just like our client’s consumers. But we do it in 15 countries around the world. That gives us a wealth of insight into the differences cultures have on shopping patterns and how to integrate those into our client’s global strategies
Packaging Communication:
Much like the face on a human, graphics are the window to the soul of the product. We consider not only the graphical elements but the priority of navivation of information on the package
