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Visual Retail Audits
GIO collects high-resolution shelf set photographs from virtually any retailer anywhere in the world.
Shelf images provide the quickest route to understanding how your consumer connects with your brand at retail. GIO’s shelf set photos capture the competitive environment in which your brands live so you can better understand how to successfully compete on a global basis.[/vc_column_text][/vc_column][vc_column width=”1/6″][/vc_column][/vc_row][vc_row][vc_column width=”1/6″][/vc_column][vc_column width=”2/3″][vc_column_text]We use these shelf sets to identify strengths and weaknesses in the presentation of your brand at retail. You see what your brand and package design decisions look like on shelf, and can identify the strategic decisions being made by your competition. We provide this on a country-by-country basis in order to meet unique consumer cultural demands. By experiencing your category’s reality in the field, you are better equipped to make effective strategic decisions for your brand.[/vc_column_text][/vc_column][vc_column width=”1/6″][/vc_column][/vc_row][vc_row][vc_column width=”1/6″][/vc_column][vc_column width=”2/3″][vc_column_text]
Brand Architecture
What is Brand Architecture?
It is the foundational lens through which the consumer views your brand on-shelf.
It is the ideal organization of a brand’s varieties and sub-families.
GIO Delivers Deep Insight Brand Architecture to Accelerate Consumer Connection. Understanding how your consumer views your brand is key to developing strong brand strategy. Architecture defines the organization for a successful brand.
GIO provides valuable insight into the strengths and weaknesses of your existing architecture, and how it can be improved upon as you grow your global franchise.
We help you understand the most important benefits in your category and how to communicate those to your consumer in a way they understand. We identify the executional approaches used by your brands and competitors. Our architecture assessments provide insight into how well your brand organization is viewed and understood by the consumer at retail in the real world.
GIO’s global capabilities mean your architecture reports outline your competitor’s overall brand strategy, but also identifies country-by-country nuances. This is critical in increasing your brand’s global breadth and depth.
- SUB-LINE AND VARIANT STRATEGY
- SPECTRUM OF BENEFITS
- NOMENCLATURE STRUCTURE
- VISUAL COMMUNICATION OF THIS STRUCTURE
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