GIO Product Development
Identify what’s New. Make it Relevant. Introduce the Unexpected. Create Connection.
Identify What’s New. Make It Relevant
Our experience in innovation allows us to identify which “new” is most relevant to each brand given its geography and life cycle.
Brands often innovate to create news. News gets attention. Attention creates sales. Sometimes innovation is a short headline. Sometimes it is a story that builds over time.
See Categories Differently. Create What’s Next.
Our focus is on helping our clients view their category differently and create disruptive innovation.
We help them understand that new can mean many different things: new globally, new in a specific country, new variant, new technology, new ingredient, new packaging, new benefit, new positioning or new sub-line.
Know When to Scale. Know When to Refine.
We help identify when movements may be too big for one brand, and which variations are too detailed for others.
Innovation Introduces the New and Unexpected.
Innovation is the experience of how unique brand qualities are communicated to the consumer. What supports them and how they interact with these states. Innovation is a mix of science, technology, psychology, art, communication and imagination. It can be found in a number of product elements, including packaging, ingredients, usage occasions, convenience and time-saving mechanisms. It is the way your consumer will view your product differently from the way it is currently viewed.
Many Forms. One Purpose: Connection.
There are many different forms of innovation. Simple ideas like flavor and fragrance varieties. Simplicity innovations that create new sub-lines. Or new brand traits that convey qualities that differ from the original line.
News Creates Attention. Attention Drives Sales.
Innovation Connects. In Many Powerful Ways.
Using innovation to connect with consumers is about providing different options that will appeal both to a loyal shopper and to a more adventurous one.
Every new product has at least one innovation point. But effective innovation connects to the consumer in several ways. Successful brand innovation happens regularly and helps consumers identify the products that will benefit them the most.