Structural Packaging Assessments

Smarter products start with smarter insights.

GIO collects, evaluates, and analyzes products and packaging from retailers around the world—giving you the intelligence you need to make confident, data-driven decisions that win in the marketplace.

Structural & Graphic Packaging Assessments

GIO collects products and packaging from 25+ countries to analyze structural and graphic packaging strategies and executions. These assessments give you a clear view of how brands are building, positioning, and communicating their value around the world.

  • Brand 2D & 3D Design Assessments

  • Structural / Package Analysis

  • Printing Specifications & Finishing Systems

  • Country-by-Country 2D and 3D Audits

  • Competitive Packaging Comparison Analysis

What is Packaging?

Packaging is the physical form that protects your product, communicates your brand, and delivers value to the consumer.

It includes:

  • Primary packaging — bottle, jar, tube, can, etc.

  • Secondary packaging — cartons, wraps, boxes

  • Tertiary packaging — shipper cases and displays

  • Labels, closures, pumps, caps, seals, and more

Every element plays a role in the unboxing, usage, and storage experience.

Great packaging does more than look good. It builds trust, communicates benefits, and creates emotional connections.

Our analysis helps you:

  • Identify design strengths and weaknesses

  • Benchmark against top-performing brands

  • Spot opportunities for communication and differentiation

  • Ensure compliance with local regulations and standards

Design Decisions That Drive Impact

Packaging is more than a container—it’s a powerful brand signal. We evaluate how structural design, graphic elements, colors, and materials work together to influence shopper choice.

We analyze:

  • Color, shape, and typography

  • Brand name and logo placement

  • SKU descriptions and claims

  • How design varies by market, channel, and category

  • How packaging aligns with consumer preferences and trends

Creating Great Packaging is a Competitive Advantage

Every Element Connects

From brand logo to material finish, every detail plays a role in how your product is perceived.

We connect the dots between:

  • Brand positioning and design choices

  • Consumer expectations and real-world performance

  • Category conventions and opportunities to break through

  • Innovation, functionality, and sustainability