Insights That Drive Smarter Brands
Much intelligence in marketing, advertising and design flow from one category to another. Below is published research, thinking and viewpoints from the GIO Intelligence team.
GIO Intelligence
A compendium of books, articles and papers authored by Joseph Dollens, President and Founder of GIO Global Intelligence.
Decades of experience in brand strategy, visual communication and consumer engagement.
Actionable Insights
Research and frameworks that help brands grow, compete and lead
Deep Expertise
Global Perspective
Ideas and examples from markets, categories and cultures around the world
Visual Branding in the Age of Amazon
Amazon has dramatically reshaped retail in the past few years. Their rapid and relentless expansion is changing the marketplace and the marketing landscape in ways brands cannot afford to ignore.
Ping! Connecting with your Consumer at Retail
PING! is the magical connection powerful brands make the shelf with consumers. That connection converts shoppers into loyal consumers. A great brand never forgets that moment.
MIT Sloan Controlling your Online Messaging
In the scramble for online sales, many brands are losing control of their brand image and communications.
by Joseph R. Dollens
by Joseph R. Dollens
Growth Opportunities for Brands During the Covid Crisis
Tested and reliable truths to navigate opportunities to growth in the crisis fro your brand and company
Let Us Partner in Your Brand Growth
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