GIO
See your brand in every aisle.
Make smarter decisions. Win more shoppers.
Visual Retail Audits
GIO captures, organizes and analyzes retail shelf data from around the world so you can see your brand through the eyes of shoppers—anywhere—and make smarter strategic decisions.
Visual Retail Audits
Retail shelves are organized into 3 distinct layers:
Category Layer
Brand Block Layer
Version Layer
Understanding these layers helps you see how categories are structured, where your brand sits, and how easy it is for shoppers to find and choose.
GIO collects high-resolution retail shelf set photographs from virtually any retailer in 25 countries.
Our global network captures consistent, date-stamped images across thousands of stores and channels—from modern trade and mass to convenience, pharmacy and eCommerce-assisted retail.
GIO’s shelf set photos capture the current competitive environment in which your brands live so you can better understand how to successfully compete on a global basis.
Local relevance matters. Our shelf data helps you uncover regional shoppers, category nuances, innovation trends and channel-specific insights so you can tailor strategies that drive growth.
By experiencing your category’s reality in the field, you are better equipped to make effective strategic decisions for your brand.
Shelf images provide the quickest route to understanding how your consumer connects with your brand at retail.
Compare market to market, retailer to retailer, and format to format. Track changes over time. Measure distribution, visibility, facings, share of shelf and more.
We provide this on a country-by-country basis to identify unique consumer trends in applicable to each category.
You see what your brand and package design decisions look like on shelf, and can identify the strategic decisions being made by your competition at retail.
A typical retail shelf assessment:
Shelf set photographs
Strategic design analysis
Brand success identification
Historical tracking & trend analysis
Global benchmarks
We provide a window on the world that allows you to view your competitive environment from anywhere in the world.
We use shelf sets to identify strengths and weaknesses in the presentation of your brand at retail.
See your product in context. See your competitors. See what’s next to you, above you and below you. These real-world visuals reveal opportunities and threats you can’t see in a spreadsheet.
