Collecting Unique Marketing Intelligence Worldwide

Visual Retail Audits

Seeing what your consumer sees. We conduct detailed in-store visual audits of categories globally. Panoramic shelf set photos of retail outlets are captured and assessed to create actionable scorecards for each brand’s in-store performance. These are used to optimize the brand’s in-store presentation.

Analysis of visual fair share
An analysis that details whether you are receiving your fair share of shelf space consistently from your major customers.

1st moment of exposure
What do consumers see when they look at your brand on a shelf with hundreds of other choices?

In-store high resolution panoramic shelf-set photos
Both digital and hard copies of your complete environment.

Major retailer’s consistence in presenting your brand
We address the issues of which retailers are displaying your products according to your suggested planogram and which are not.

 

Learn more about other GIO services:
International Brand Survey
New Product Development
Strategic Consulting

   


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