Collecting Unique Marketing Intelligence Worldwide
New Product Development

An innovative approach to innovation. We use products from around the world as stepping stones to think differently about new product challenges. Benefits, packaging, usage occasions – even new language – are key to creating truly compelling new products. Understanding successful models of innovation is critical to the process.

GIO surveys the world for relevant innovations
Purchase products that provide true insight.

New Product Workshops
Create ideation venues that take thinking to new levels.

Concept Development
Develop concepts using models of innovation that are successful globally.

Create New Line Extensions
Work with clients to create innovations in fragrances, benefit platforms, language, packaging variations and usage occasions.

"Idea-Base" Ideation Databank
Our proprietary ideation-capture process collects detailed creative output to use in building on past and future conceptual thinking.

 

Learn more about other GIO services:
International Brand Survey
Visual Retail Audits
Strategic Consulting

   


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