Understanding your global market spaces.
Innovations, trends and strategic activity are central to the International Brand Survey. The IBS provides an analysis of your brand’s global competitive environment. This includes major global players as well as regional competitors. Central to the assessment are new products, trends, retailing, and advertising. Trends that we see in the marketplace, including packaging, fragrances/flavors, textures, and new usage occasions, often form the basis of actionable insights.
Competitive products, advertising and retail shelf sets All are key to how your brand is reflected in the marketplace. They provide a primer to the consumer’s ability to differentiate brands at a glance.
Strategic brand assessments Analyze trends and what they mean to your brand, your packaging and how your image does and does not fit the consumer’s expectations.
Results provided in a proprietary web site
GIO Intelligence is provided to your group in a password protected web site. It is easy to view products, advertising and to distribute the project to your global associates.
