About GIO Global Intelligence - Global Marketing Intelligence

We capture what your consumer sees. Consumers experience widely different in-store stimuli. Our objective is to capture this complex experience for your group to utilize in developing strong brands. We collect and assimilate products, shelf set photos, packaging and advertising from around the world. Most importantly, we apply this body of intelligence towards your brand and growth objectives.

Analyze how competitive products interact.
We purchase relevant products from all outlet types in countries specific to the project. Mass, convenience, grocery, department and specialty stores are included. The products are then photographed, translated, and entered into a password protected web site accessible from anywhere in the world. We stage a variety of interactive venues to apply these innovations toward the development of breakthrough products.

Uncover unique packaging.
The package is how the vast majority of global consumers connect with your brand. It is often the only advertising many brands receive. It tells worlds about how the consumer is meant to perceive the brand. We conduct global surveys and stage innovation showcases and ideation seminars to apply these new concepts to your challenges.

Capture compelling shelf-sets.
Every product exists within a complex sea of competition. We collect detailed, high resolution in-store photographs to assess how brands compete during the first consumer exposure.

Collect and analyze advertising.
Advertising is a crystal ball into a brand’s strategy. We capture and analyze executions from around the world in order to gain insight into what competitors know about their consumers and how to best respond. We provide clients with customized on-line sites to keep abreast of how their competition is advertising their brand globally.

GIO Global Intelligence was created as Dollens & Associates in 1985 by Joe Dollens. GIO conducts fieldwork in 27 countries and works with the world’s most prestigious consumer packaged goods manufacturers. Located in Chicago, Illinois, GIO’s marketing professionals are as likely to be found shopping and strategizing in Tokyo, Sao Paulo or Paris as in New York.